Category, Florist News

What is your favourite summer bloom? My favourite summer bloom is the exquisite gardenia. It has the most divine scent, beautiful form and texture, and luscious glossy green leaves.   What is your favourite way to use gardenia? I can’t help but suggest a stunning bouquet of intricately wired gardenia blooms to my summer brides. […]

2018 was our twelfth year in business and our busiest yet. We had the pleasure of styling hundreds of beautiful weddings and impeccable events, each as special as the last. Thousands of customers walked through the doors of our South Yarra store and millions of stems of beautiful blooms passed through the hands of our busy florists.   The Victoria Whitelaw School […]

Christmas Day is upon us but there is still time to infuse your home with impeccable festive style. Today we provide you with a few tips to take your holiday season home styling to the next level.   Traditional & Classic This year we are loving a traditionally styled Christmas, whether that be shimmering gold, […]

Christmas truly is the most magical time of year and being able to inject a little Christmas spirit into homes and offices all over Melbourne is very special indeed. Our store has been completely transformed into a Christmas wonderland with all the trimmings. There are decorations and baubles as far as the eye can see, […]

Christmas truly is the most magical time of year, and at Victoria Whitelaw School of Flowers we have a range of beautiful festive lessons to inspire and delight. Commencing on the 1st December and continuing for the month ahead, our Christmas classes are the perfect way to learn tips and techniques which will enable you […]

As we race into another Melbourne Cup Carnival we can’t help but share with you some of our highlights from last year. We were privileged to botanically style many spaces at Flemington Racecourse for the Carnival and here are just a few of our favourites.   Tabcorp Marquee We worked in collaboration with Event Planet […]

Spring racing season is one of the biggest and most anticipated events on the Melbourne social calendar. Fashion has always been synonymous with spring racing, and headpieces are an important component of race day fashion. On today’s blog we provide you with styles we predict will be trending this season, as well as some ideas […]