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She’s the owner of a successful retail store, event business and flower school; she has a passion for flowers and her business beyond belief; and she quite certainly lives on less sleep than is humanly possible. Today we delve a little deeper into the woman behind the name.     Why did you become a florist?  My mother was a florist, so I grew up surrounded by flowers working alongside her from […]

When we were approached by one of our clients to botanically style a special milestone event held in their family home, we just knew we had to be a part of it!   The evening was to mirror the vibrancy and liveliness of a New Orleans Mardi Gras, and our beautiful blooms were to reflect this exciting concept. The event consisted of […]

The Dreams Echoing the Memories of Time exhibition at Forty Five Downstairs artfully merged theatre, fashion, photography and flowers through the collaboration of key Melbourne designers including our very own Victoria. The result was a breathtaking walk-through installation which ignited all the senses to evoke memories of past, present and future. The viewing of fellow […]

Valentine’s Day is once again upon us and as always is set to be one of our busiest days of the year. Orders are already flooding in from well organised clients who are wanting to spoil their special someone with beautiful blooms and gorgeous gifts. This year we are of course providing the traditional Valentine’s […]

We are so proud to have been invited to botanically style no fewer than fifteen marquees and event spaces at last year’s Spring Racing Carnival, our busiest yet! Our team worked for months on end in preparation for what is quite possibly the biggest event on Melbourne’s social calendar and the result was incredible! Today […]

What is your favourite summer bloom? My favourite summer bloom is the exquisite gardenia. It has the most divine scent, beautiful form and texture, and luscious glossy green leaves.   What is your favourite way to use gardenia? I can’t help but suggest a stunning bouquet of intricately wired gardenia blooms to my summer brides. […]

2018 was our twelfth year in business and our busiest yet. We had the pleasure of styling hundreds of beautiful weddings and impeccable events, each as special as the last. Thousands of customers walked through the doors of our South Yarra store and millions of stems of beautiful blooms passed through the hands of our busy florists.   The Victoria Whitelaw School […]

Christmas Day is upon us but there is still time to infuse your home with impeccable festive style. Today we provide you with a few tips to take your holiday season home styling to the next level.   Traditional & Classic This year we are loving a traditionally styled Christmas, whether that be shimmering gold, […]